Marketing Artisan Chocolate Products
The Brief
Chocolaterie RenMar produces artisan chocolate products using Belgian couverture chocolate and locally sourced ingredients.
It sells its products at farmers markets as well as online, on a third party e-commerce platform – Farmhouse Direct.
The producer needed a website to promote its products and services as well as to house an online retail and wholesale store.
The Solution
Thesis theme was used together with a skin designed to accomodate an e-commerce online store. It was customised using CSS to create a unique, clean look and feel.
WordPress plugins were used to provide site optimisation, security and backups. In addition, several Woocommerce plugins were installed to facilitate user-level shop functionality, such as customised product lists for user categories and custom shipping classes.
Main Features
- Skin customisation
- CSS customisation
- Image editing, colours, typography
- Responsive design
- Google Analytics
- Woocommerce installation and customisation
- Site optimisation and SEO