Marketing Artisan Chocolate Products
Chocolaterie RenMar produces artisan chocolate products using Belgian couverture chocolate and locally sourced ingredients.
It sells its products at farmers markets as well as online, on a third party e-commerce platform – Farmhouse Direct.
The producer needed a website to promote its products and services as well as to house an online retail and wholesale store.
Thesis theme was used together with a skin designed to accomodate an e-commerce online store. It was customised using CSS to create a unique, clean look and feel.
WordPress plugins were used to provide site optimisation, security and backups. In addition, several Woocommerce plugins were installed to facilitate user-level shop functionality, such as customised product lists for user categories and custom shipping classes.
- Skin customisation
- CSS customisation
- Image editing, colours, typography
- Responsive design
- Google Analytics
- Woocommerce installation and customisation
- Site optimisation and SEO